![Humor increasingly seen as vital to effective advertising](http://cache.daylife.com/imageserve/03Rgd8caXU1Xh/450x300.jpg)
By Stuart Elliott, New York Times In Print: Sunday, November 13, 2011 Jimmy Fallon of NBC’s Late Night With Jimmy Fallon is one of three comedic performers who star in an advertising campaign for Capital One. Jerry Stiller and Alec Baldwin are the other
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